How Long Does Body Lotion Last? Shelf Life, Expiry & Freshness Tips

Ever wonder if your body lotion goes bad? Just like any skincare product, body lotion has a shelf life—and using it beyond that can reduce effectiveness or even cause skin irritation. Here’s how to make sure your 360Feel lotion stays fresh and safe.

What’s the Typical Shelf Life of Body Lotion?

Most body lotions, including 360Feel’s natural formulations, typically stay fresh for 12 to 24 months after opening—depending on storage conditions and ingredient types.

  • Natural body lotions like 360Feel (made without synthetic preservatives) may have a slightly shorter lifespan but are much healthier for your skin.
  • The freshness and quality of the ingredients make a difference, so it's best to use opened lotions within a year for maximum benefit.

🧴 How to Tell if Lotion Has Expired

Look out for these signs:

  • Change in scent (sour, musty, or off)
  • Separation or uneven texture
  • Discoloration
  • Irritation or redness after applying

When in doubt, it’s better to replace it.

🌡️ How to Store Lotion for Maximum Freshness

To make your lotion last longer:

  • Keep it in a cool, dry place (avoid storing near showers or heat)
  • Seal the cap tightly after every use
  • Avoid dipping fingers directly into jars—use a clean spatula or pump when possible

360Feel’s packaging is designed to maintain freshness, but proper handling is key.

Can Expired Lotion Be Used?

Using expired lotion isn’t recommended. Even if it looks okay, over time the texture, scent, and performance of the lotion can degrade—leading to less hydration or potential irritation.

🛍 Fresh is Best—Stock Up Mindfully

Love trying different scents like Lavender Patchouli or Bay Rum? That’s great—just store unopened bottles away from heat and light, and only open what you’re ready to use.

Check out our full range here:

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